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What Happens When Companies Go Woke? (Go Broke)
The term “woke” has become a popular buzzword in recent years, but what does it mean when companies go woke? In the underground bass music scene, going woke is a term used to describe when a company or artist attempts to align themselves with progressive social causes, often to appear more “woke” or socially conscious. While this may seem noble, it can often have disastrous consequences for the company or artist.
The Risks of Going Woke
Companies or artists risk alienating their core fan base when they go woke. This is especially true in underground bass music, where fans are fiercely loyal to their favorite artists and companies. If an artist or company attempts to align themselves with a cause their fans disagree with, they risk losing their support. This can devastate their career, as fans are the lifeblood of any artist or company.
Furthermore, going woke can also lead to a loss of credibility. If an artist or company attempts to align themselves with a cause they don’t honestly believe in, it can be seen as disingenuous and inauthentic. This can lead to a loss of trust from their fans, as well as a loss of respect from their peers.
The Benefits of Going Woke
Despite the risks, there are also potential benefits to going woke. For one, it can help to broaden an artist or company’s fan base. By aligning themselves with progressive causes, they can attract new fans who may not have been aware of them. This can lead to increased exposure and a more extensive fan base.
Going woke can also help build a sense of community within the underground bass music scene. By taking a stand on social issues, artists and companies can help to create a sense of solidarity and togetherness among their fans. This can lead to a stronger sense of loyalty and support from their fans, which can be invaluable for any artist or company.
The Bottom Line
Going woke is a risky endeavor for any artist or company. While it can potentially lead to increased exposure and a more extensive fan base, it can also lead to a loss of credibility and support from their core fan base. Ultimately, it’s up to the artist or company to decide if the potential benefits outweigh the risks.